Knowing the Advantages that Publicity Can Bring to Your Small Business or Non-Profit

Some describe the difference between public relations and publicity is that publicity is a way to keep you in the news and public relations is designed to keep you out. But for a small business or non profit, publicity is much more useful than public relations because it is focused on getting exposure while keeping costs down.

Big companies have deep pockets. They spend a ton on paid advertising, but you can’t match that. Your plan has to rely somewhat on paid advertising, but developing a plan that utilizes free editorial coverage through your local news outlets. This can be most useful in reaching your target market.

Put your efforts in using a small advertising budget in certain trade journals, local papers and radio stations. Because of this, publicity can serve your business or organization the best and keep costs low. By focusing on getting new customers through publicity, you will be able to save money while improving your company’s standing.

The lesson to learn: large businesses may want to stay out of the news in most cases; but your businesses may want all the publicity it can get! But have a plan to do it.