I just completed Joan Stewart’s course 89 Ways to Write Powerful Press Releases, and strongly recommend taking this course. Joan is the leader of Publicity Hounds and I learned a ton about how to not only write releases for on-line distribution, but new ways that I can help small businesses and non-profits to gain notice through editorial coverage.
Joan has some great suggestions. Some of these include:
• Writing press releases directed at people anywhere who need what you are offering, not just journalists. The Internet makes it possible for you to post press releases to your website and to send them to press release distribution services which will send them all over the Internet
• You can pretty much write about whatever you want. If newspapers and magazines don't have room for our releases, that's OK. People everywhere can still find them online.
• When you release an annual report. You don't have to be a publicly-held company to issue an annual report. Small-business people and non-profits can issue them.
• When you celebrate an anniversary. If your company or nonprofit is celebrating its 5th, 10th or 20th anniversary, or any anniversary for that matter, write a press release.
• Appearances at events: If you are appearing at an event as a speaker, guest author, host, etc., write a press release about it.
• Appointment to a board or committee: If you are appointed to a board or committee, send a press release. And don't forget to include your photo!
I strongly recommend her course and you can learn more at:
Joan Stewart
The Publicity Hound
3434 County KK
Port Washington, WI 53074
Phone: 262-284-7451 Fax: 262-284-1737
http://www.PublicityHound.com
Monday, April 26, 2010
Friday, April 9, 2010
More Publicity for First Impressions Training
I continue to work with First Impression Training developing a publicity strategy. The latest announcement just released to local media involves a workshop aimed at teens.
Here’s the release that I sent out to local media:
Are You Ready For Prom? First Impressions Training Announces Etiquette Workshop for Teens
EAST LANSING — Pattie McNiel, Founder & CEO of First Impressions Training, will conduct an etiquette workshop for teens on May 20, 2010, to be held at the MSU Kellogg Hotel and Conference Center, from 6 to 8 PM.
“Give your teen an investment that will last a lifetime by enrolling in our Dining Etiquette Workshop for Young Adults. This two-hour investment in your teen’s future will yield many successful dining interactions for him or her in the years to come,” McNiel explained. The workshop session will include hands-on practice to be presented around a three-course meal provided as part of the training.
According to McNiel, none of us know what the future holds. “That is the question many people are asking today. Finding the answers is the challenge, but I believe that one of those answers lies in how you act, your manners and your understanding of etiquette,” she emphasized. “Professional business etiquette builds leadership, quality businesses, and careers, and it is never too young to start.”
McNiel said her workshop will give teen participants a great opportunity to emphasize etiquette and manners; ranging from topics you should and should not talk about at a business reception, to knowing the correct fork to use at a formal dinner gathering and why it is important for professional success.
McNiel noted that in today’s restless mobile society some customs have been shredded.
“What has happened is that we have a couple of generations growing up going out to dinner at drive- through and at fast food restaurants. Families are packing in soccer practices and taking their kids to music lessons around the time of the day that was once reserved for the family dinner hour,” she said. “Manners are not being learned as they once were. That is why it is important for business leaders of tomorrow to learn them now, because you will attend a lot of functions and you need to be prepared both academically, professionally and socially to succeed in this global economy.”
McNiel has conducted numerous workshops at colleges and universities, and with the business community. Her client list is impressive and diverse ranging from the Greater Lansing Convention and Visitor Center, to the U.S. Department of Homeland Security (DHS) Scholars & Fellows Orientation. You can get more information by visiting www.firstimpressionstraining.com
The Workshop cost is $35 per person. You can register by phone: (517) 918-9318, or email Pattie McNiel at:pattiemcniel@gmail.com
About First Impressions Training
First Impressions Training (www.firstimpressionstraining.com) was established in 2001 and is based in Williamston, Michigan. The company’s mission is providing outstanding, high value, professional business etiquette workshops, food safety consulting and third party restaurant audits. First Impressions Training specializes in promoting professional business etiquette and civility. It has been providing training to businesses working in China with its focus on Chinese communication, culture, and manners for professionals doing business in China. First Impressions Training has trained thousands of students and employees from many organizations throughout the country.
Here’s the release that I sent out to local media:
Are You Ready For Prom? First Impressions Training Announces Etiquette Workshop for Teens
EAST LANSING — Pattie McNiel, Founder & CEO of First Impressions Training, will conduct an etiquette workshop for teens on May 20, 2010, to be held at the MSU Kellogg Hotel and Conference Center, from 6 to 8 PM.
“Give your teen an investment that will last a lifetime by enrolling in our Dining Etiquette Workshop for Young Adults. This two-hour investment in your teen’s future will yield many successful dining interactions for him or her in the years to come,” McNiel explained. The workshop session will include hands-on practice to be presented around a three-course meal provided as part of the training.
According to McNiel, none of us know what the future holds. “That is the question many people are asking today. Finding the answers is the challenge, but I believe that one of those answers lies in how you act, your manners and your understanding of etiquette,” she emphasized. “Professional business etiquette builds leadership, quality businesses, and careers, and it is never too young to start.”
McNiel said her workshop will give teen participants a great opportunity to emphasize etiquette and manners; ranging from topics you should and should not talk about at a business reception, to knowing the correct fork to use at a formal dinner gathering and why it is important for professional success.
McNiel noted that in today’s restless mobile society some customs have been shredded.
“What has happened is that we have a couple of generations growing up going out to dinner at drive- through and at fast food restaurants. Families are packing in soccer practices and taking their kids to music lessons around the time of the day that was once reserved for the family dinner hour,” she said. “Manners are not being learned as they once were. That is why it is important for business leaders of tomorrow to learn them now, because you will attend a lot of functions and you need to be prepared both academically, professionally and socially to succeed in this global economy.”
McNiel has conducted numerous workshops at colleges and universities, and with the business community. Her client list is impressive and diverse ranging from the Greater Lansing Convention and Visitor Center, to the U.S. Department of Homeland Security (DHS) Scholars & Fellows Orientation. You can get more information by visiting www.firstimpressionstraining.com
The Workshop cost is $35 per person. You can register by phone: (517) 918-9318, or email Pattie McNiel at:pattiemcniel@gmail.com
About First Impressions Training
First Impressions Training (www.firstimpressionstraining.com) was established in 2001 and is based in Williamston, Michigan. The company’s mission is providing outstanding, high value, professional business etiquette workshops, food safety consulting and third party restaurant audits. First Impressions Training specializes in promoting professional business etiquette and civility. It has been providing training to businesses working in China with its focus on Chinese communication, culture, and manners for professionals doing business in China. First Impressions Training has trained thousands of students and employees from many organizations throughout the country.
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