I just completed Joan Stewart’s course 89 Ways to Write Powerful Press Releases, and strongly recommend taking this course. Joan is the leader of Publicity Hounds and I learned a ton about how to not only write releases for on-line distribution, but new ways that I can help small businesses and non-profits to gain notice through editorial coverage.
Joan has some great suggestions. Some of these include:
• Writing press releases directed at people anywhere who need what you are offering, not just journalists. The Internet makes it possible for you to post press releases to your website and to send them to press release distribution services which will send them all over the Internet
• You can pretty much write about whatever you want. If newspapers and magazines don't have room for our releases, that's OK. People everywhere can still find them online.
• When you release an annual report. You don't have to be a publicly-held company to issue an annual report. Small-business people and non-profits can issue them.
• When you celebrate an anniversary. If your company or nonprofit is celebrating its 5th, 10th or 20th anniversary, or any anniversary for that matter, write a press release.
• Appearances at events: If you are appearing at an event as a speaker, guest author, host, etc., write a press release about it.
• Appointment to a board or committee: If you are appointed to a board or committee, send a press release. And don't forget to include your photo!
I strongly recommend her course and you can learn more at:
Joan Stewart
The Publicity Hound
3434 County KK
Port Washington, WI 53074
Phone: 262-284-7451 Fax: 262-284-1737
http://www.PublicityHound.com
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