What is the one thing that all of the best public relations
agencies do every year? They research and compile editorial calendars from publications that are pertinent to their client's business.
Small business owners in search of media coverage can do this, too.
Editorial calendars are schedules of what topics a publication
plans to cover for a particular month. Many publications post their editorial calendars on their Web sites -- usually they're found in their advertising
media kits. Otherwise, contact the publication's advertising
departments and ask for a calendar. Check for editorial deadlines
- many publications work 6 months in advance.
Bill Stoller, the "Publicity Insider", has spent two decades as
one of America's top publicists. For free articles, killer publicity tips
and much, much more, visit Bill's exclusive new site:
http://www.publicityInsider.com
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