During my years as an editor of a financial trade publication, I have found that smaller businesses generally are not sending news releases out about their successes. That’s unfortunate. Those that do, usually hand the press release assignment off to someone who does not have a media background. Often the releases that I receive fail to answer the 5 “Ws” of journalism.
My recommendation is to seek out assistance in this area. There is help on the Web in how to write a release, and consultation is available. You can use a ‘free lancer’ who can coordinate and advise on developing a publicity strategy. I offer that kind of assistance.
But most important; if you are a small business owner, you have a story to tell. It is worth your time to get that kind of information out to your local newspapers, trade publications and post it on Websites to get greater exposure through the Internet.
The bottom line: it will mean more customers for your products and services.
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