Write Press Releases for More than Newspapers and Magazines

Joan Stewart is the Publicity Hound and she makes a great point that all businesses and non-profits need to keep in mind as they develop their publicity campaigns: you're not writing press releases only for journalists.

In the old days, an organization only would release information if they had something to say because of limited space available in newspapers and magazines. With the Internet the sky’s the limit.

Say you have a new product; then write a release that is more advertorial then editorial. That’s okay. Make sure your Website address is in the body of the copy. When someone searches online for a product you sell, they will find it through SEO and the search process will point to your release and Website.

That’s why setting up your Media Room is important because that’s where you will post your press releases on the Internet; as well as making them available to traditional media outlets.

You can pretty much write about whatever you want. If newspapers and magazines don't have room for your releases, that's OK. People everywhere can still find them online.