I have had an opportunity covering the Michigan banking industry to write a number of stories, and some of the most interesting have been about the people who make up the banking industry. Not just the presidents, CFOs or board members; but the front line folks, too.
They have a story to tell and as a small business owner you know who they are; and that the story may be about more than your business and the products you sell. In reality the fact that they work for you still makes you part of the story, but not the main part.
Maybe you have someone active in a local Habitat for Humanity effort, a recent fund raising for Haiti relief, youth sports programs. As a business and community leader you are in a prime position to help promote stories like these.
A recent example is a story I wrote about a local bank official who became an activist for foster care youth in her community. Give it a read.
http://www.facebook.com/notes/michigan-banker-magazine/first-national-bank-of-howell-helps-foster-care-youth-establish-financial-securi/293848633503
It will give you an idea on how an interesting story can be developed and told to your community or trade community.
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