Wednesday, January 20, 2010

First Impressions Training: A Publicity Success Effort

Recently had the opportunity to work with First Impressions Training which you can find on the Web at www.firstimpressionstraining.com

Pattie McNiel started First Impressions Training in 2001 and she has a great story to tell about her business and the content she delivers in her workshops. Pattie provides professional business etiquette workshops to enhance career opportunities whether you are just beginning or are a seasoned executive. She has trained thousands of students and employees from many organizations throughout the country.

I had the good fortune to work with her recently in developing a publicity effort around her speech to the Rotary Club in Grand Ledge, Michigan.

We targeted two weekly papers, provided a press release and photos from her speech and emailed to the editors. Her content fit the definition of a news story and in the next issue of the two papers provided with the press release and photos we had the news coverage we sought.

Links to both stories follow:

Etiquette pro speaks to Grand Ledge's Rotary

http://www.lansingstatejournal.com/article/20100115/GRANDLEDGE01/1170372/1198/GRANDLEDGE

Etiquette counts, says local businesswoman

http://www.lansingstatejournal.com/article/20100116/WILLIAMSTON01/1170484/1252/WILLIAMSTON

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