Small Biz Leads The Way -- You Have A Story To Tell

Came across an article on the Web that confirmed what many of us already know…

Polling firm Zogby International conducted a joint interactive poll with WeMedia, asking the question: “Who will lead us to a better future?” Americans put entrepreneurs and small businesses at the top of the list, with 63 percent of Americans saying entrepreneurs and small businesses would lead the way. Next were science and technology leaders, with 52 percent of Americans having confidence they would lead us forward.

Andrew Nachison, CEO of the media think tank iFOCOS, sees this as part of a fundamental cultural change. He points out that dissatisfaction with government, big business and the media runs deep. That, he says, is leading individuals to take charge: “If big business, government or the media won’t lead, we’ll lead ourselves. We’ll create our own businesses and our own media to build a better future. No matter where you sit or what you do, that’s a call to action to participate, to inspire hope and bring prosperity to more people. It’s an agenda for everyone: Lead us to a better future.”

…and don’t forget your story as you lead your business to that new future.

Guerilla marketers Levinson and Godin point to an important point “When your moment of fame arrives as the result of a successful publicity effort, don’t let it vanish like yesterday’s news. Be sure to wring the maximum worth out of it.”

Get notice and brand name recognition through publicity.