Not just anything can be a news event so give it some thought. Newspapers and broadcast media continue to cut back during this recession. The bodies (reporters) aren’t as plentiful as they once were. Have a publicity plan. Make it part of your overall communications or marketing plan for your business, nonprofit or organization.
One way to create news is assembling data and then releasing it. Hey your customers can be a good start. Come up with a series of questions that tie into a current community issue or a service or product your company provides.
Lake Superior State University completes a survey each year on words and phrases that need to be dropped from the vernacular.
Check it out at http://www.lssu.edu/banished/
LSSU gets extensive news coverage nationwide and beyond when the list is released. It’s all free media.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment