This is my first attempt at blogging and I believe with over 20 years in the communications, media and public information field, I have something worthwhile to share.
There's a fairly well-kept secret about publicity among public relations professionals. So what do they know that you may not know?
Two things:
One, most newspapers, and many other types of media outlets as well, are understaffed and often have significant editorial gaps to fill. They rely on free outside copy that arrives in the form of news releases, articles that are pre-written and ready for publication.
Two, since news editorial is generally perceived as more credible than advertising, a news release is an effective way to reach and influence readers.
But how do you do that? You already have more on your plate than there is enough time in the day. That's where I can help.
Publicity is all about obtaining free editorial coverage based on factual, newsworthy information about your company, organization, product or service.
One of the best books I have read on publicity is Guerrilla Marketing for the Home Based Business-- by Jay Levinson and Seth Godin. Over the next few weeks I plan to share some of their thoughts along with my own experiences in obtaining publicity for businesses and organizations. I hope you stop back often.
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